2024.10.24
Filled with Respect for the Original! The New Balance "MT580GB2," Custom-Ordered by "mita sneakers," Will Be Released on October 26!
Launched in 1996 as a trail running pioneer, the New Balance "580" quickly garnered attention on the street scene. Now, mita sneakers has reimagined this legendary model with the release of the "MT580GB2" on October 26. We inquired about how this exclusive model was created and the design concepts from mita sneakers' creative director, Shigeyuki Kunii, through mita sneakers.
This Custom Order Reaffirms Respect for the Original
The "MT580" gained traction in Japan's street scene from the late 90s to early 2000s. Thanks to legendary collaborations, its popularity spread beyond Asia to New Balance's home country, America. Kunii explained why mita sneakers decided to customize the "580" at this time.
"The global focus on the '580' wrapped up in 2023, while focus on Asia continued, but that too is coming to an end. We collaborated with MARQUEEPLAYER for Spring/Summer 2024.
"In 2023, we collaborated with Magara’s 'MASTERPIECE SOUND' and YOPPI, or Yoshifumi Egawa’s 'Hombre Niño,' allowing those involved in the 'MT580' to express an ongoing update instead of simply reviving the past.
"In 2023, we collaborated with Magara’s 'MASTERPIECE SOUND' and YOPPI, or Yoshifumi Egawa’s 'Hombre Niño,' allowing those involved in the 'MT580' to express an ongoing update instead of simply reviving the past.
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