2024.09.05
The Spirit of Japan Enclosed in a Suitcase: PROTECA's 20-Year Challenge & Evolution
The Japanese travel bag brand "PROTECA" celebrates its 20th anniversary this year.
PROTECA is a travel bag brand representing ACE Co., Ltd., a comprehensive manufacturer of bags and luggage with a 60-year track record in domestic suitcase production. While maintaining the world's highest level of quality, the brand focuses on creating new products and trust from Japan's unique rich sensibilities. It has continuously provided the values of safety and security.
As we celebrate 20 years since the brand's inception, we reflect on how PROTECA has evolved and progressed with the times through an interview with Izumi Morikawa, the company's PR representative.
PROFILE
Izumi Morikawa
ACE Co., Ltd.
Marketing Department, PR & Public Relations Manager
Advanced Techniques & Quality Control Unique to Japanese Craftsmen
Could you tell us about the background behind the birth of the PROTECA brand?
ACE Co., Ltd. signed a technical partnership with an overseas luggage brand in 1960 and began production of suitcases domestically for the first time in Japan in 1964. For many years, it has manufactured and sold licensed goods in Japan from overseas luggage brands.Share Article
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