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2024.04.03
CULTURE

Transcending the Frame of a Dress-up Doll, the Charm of 'Licca-Chan' as an Influencer

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Ever since our childhood, Licca-chan has been a figure we looked up to and felt as close to us as a best friend. Licca-chan, developed by Takara Tomy, is celebrating its 57th birthday this year.    
For some generations, Licca-chan is strongly associated with the image of a dress-up doll, but in recent years, Licca-chan's activities as an influencer have become prominent, gaining popularity among adults as well, featured as 'Licca-activities' on social media sites.
However, even though Licca-chan is a familiar figure, there is still a lot we may not know about the latest Licca-chan. How has the current Licca-chan evolved? This time, we spoke to Hina Sugiyama, who is in charge of marketing at Takara Tomy's Licca-chan Division, to learn more about Licca-chan, who continues to fascinate us all the time.
PROFILE
Hina Sugiyama
Hina Sugiyama

Joined Takara Tomy in 2020. After being in charge of the planning and development of battle hobbies, she is now in charge of the marketing of Licca-chan.

How to Incorporate Trends into a Dress-Up Doll

With Licca-chan dressing up in the latest fashion on social media, it feels like she's transcending the boundaries of a doll. From her hairstyle to her makeup and accessories, trends are reflected like a model from a fashion magazine, and her commitment to the details is impressive.
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