Event Announcement: FTN Sessions02 "Looking Back at the Street Culture of the 90s"

The 90s was a time when street culture saw an explosive boom in various fields such as fashion, music, and art, and it still influences the current trends significantly.

Hence, we are organizing a co-sponsored event by Fashion Tech News and TMIP, centering around 'Boon', which was immensely popular back in the 90s alongside the street culture. The theme of this event is "Looking back at the street culture of the 90s."

In this event, we invite Koichi Tadano, an advisor at Shodensha Publishing and former editor-in-chief of Boon, Shigeyuki Kunii, Creative Director of Mita Sneakers, Tajimax, a Heisei culture collector and writer, and as a guest, we have an MMA fighter, Kaoru Uno.

In the presentations by each speaker, former editor-in-chief of Boon, Tadano, will first delve into the untold stories of the birth of the 90s sneaker boom and the Air Max. Then, Kunii will explain how the culture of collaborations in sneakers, unique to Japan, started. Further, Tajimax will trace the street culture from the past to the present, with special focus on the birth story of the Y2K fashion trend that has made a comeback. In the final group session, Uno will also join in exploring the appeal of the street culture and Boon during that time.