Project SXSW

The world-renowned technology festival, "SXSW 2022," will be held in Texas, USA, in March 2022. For the first time, the ZOZO Group's organization ZOZO NEXT, responsible for creating new businesses and researching and developing technology, will participate in the SXSW Creative Industries Expo. With the concept of unveiling the future of fashion technology, the exhibition will unravel the future of fashion guided by technology. We will introduce the fresh experiences and values surrounding fashion raised in this context, and the thoughts and intentions hidden within them.