2024.11.10

B.V.D.'s Ultimate Insulation: The "Shundan GRID-TEC" Innerwear that Warms You Instantly

#B.V.D

#GRID-TEC

#Cold protection

#Inner

#Camp

#Outdoor

#Voice Reader

Copied to Clipboard

*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

During this season, various companies are focusing on autumn and winter innerwear.

Even though we are experiencing milder winters, it’s an essential item for outdoor activities and watching events in the cold. That brings attention to the "Shundan GRID-TEC," which is available from the well-known men's underwear brand B.V.D.

Rumor has it that even inside a winter tent, this item is sufficient for warmth. So, what is the secret behind its remarkable warmth?

To uncover this mystery, we spoke with Hideki Konno of the Advertising Department of Fujibo Holdings, Inc..

PROFILE

Hideki Konno

Fujibo Holdings, Inc. Advertising Department

The Beginning of B.V.D.

How did B.V.D. start as a brand?

Founded in 1876 in New York, USA, the brand name is derived from the initials of the three founders, Bradley, Voorhees, and Day.

In two years, it will celebrate its 150th anniversary, making it a very long-standing underwear brand in America.

When did it start being handled in Japan?

In 1976, exactly 100 years after its founding, Fujibo Spinning Co., Ltd. (now Fujibo Holdings, Inc.) entered into a licensing agreement, starting its planning, production, and sales activities in Japan.