*The text-to-speech feature is generated by AI, so there may be errors in the reading.
What are our criteria when purchasing clothing? Many people, for example, might seek to emulate the styles they see modeled or promoted by influencers. Some will likely scour the ends of the Earth to find out which brand's clothing they're wearing.
This gives rise to a question. Despite our individual affectivity, might there be some commonality in the styles we perceive as 'beautiful' or 'stylish'? This seems to be a key consideration in thinking about the future of fashion.
Look out for research called 'Affective engineering'. If you think about design and style from an engineering perspective, what kind of chemical reactions will occur? Associate Professor Kyoungok Kim of Shinshu University, who specializes in this field, talked about the relationship between fashion and affectivity, incorporating her previous research.
PROFILE
KyoungOk Kim
Associate Professor, Department of Advanced Fiber and Affective Engineering, Faculty of Textile Science, Shinshu University
The Charm of 'Affective Engineering'
What exactly does 'textile engineering' and your specialty, 'affective engineering', refer to?
'Textile engineering' is a broad field that deals with engineering related to textiles, as the name suggests. This goes beyond just materials like cotton to include fabrics and the clothing itself. Of course, it's not just related to fashion but also involves interiors and car decorations.