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2024.07.19
RESEARCH

Gaining Strong Support from Readers: What Is the "Verification" Conducted by LDK the Beauty at "LAB.360"

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#LDK the Beauty
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#Skincare
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Founded in 1995, SHINYUSHA. They publish a range of magazines and books, but their magazines featuring product information tested without advertisements are particularly popular.
You might have read their flagship magazines: "Kaden Hihyo," "MONOQLO," "LDK," and "LDK the Beauty."
The company also operates an in-house verification facility, LAB.360, where they conduct tests on various products like home appliances, detergents, and cosmetics.
Today, we are focusing on "LDK the Beauty," exploring their editorial policies, testing facilities, and commitment to projects.
PROFILE
Kazuya Matsushita

Director of LAB.360

PROFILE
Minori Inoue

Deputy Editor-in-Chief, LDK the Beauty / LDK the Beauty Crossmedia Editorial Department

PROFILE
Hitomi Shimada

Chief Researcher, LAB.360

Earning Reader Trust Through Unbiased Verification

When did you start publishing magazines with test results?
MatsushitaWe launched these test-driven magazines in 2007. Initially, "Kaden Hihyo" and "MONOQLO" were one magazine.
Our approach of "thorough research and testing to genuinely recommend great products without bias" began with the inception of this magazine.
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