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2024.10.23
RESEARCH

Incredible Cost Performance! A Thorough Examination of MUJI's Bestseller "Lightweight Down No-Collar Jacket"

#MUJI
#down jacket
#down
#inner down
#lightweight down no-collar jacket
#cold resistance
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In winter, inner downs can be layered under coats and jackets, while in spring and autumn, they can be worn as outerwear. This versatile item, which has become a staple in fall and winter wardrobes, has been released by various brands ranging from down specialty brands to outdoor brands and original products from select shops.
Among such inner downs, one particular piece that showcases high perfection in warmth, quality, and cost performance is MUJI's "Lightweight Down No-Collar Jacket."
Since its launch in 2016, it has continued to increase in sales year by year and is recognized as a standard winter wear of MUJI.
This time, let's unveil the charm of this inner down with Yuki Kuroda, who is in charge of men's MD at Ryohin Keikaku Co., Ltd.
PROFILE
Yuki Kuroda

Ryohin Keikaku Co., Ltd. Clothing & Goods Department

After experiencing MD in the MUJI WALKER category, from 2024, in charge of men's outerwear MD

Developed with Inspiration from Outdoor Mid-Layers

First, could you tell us about the background of the development of the "Lightweight Down No-Collar Jacket"?
It was released in 2016. There was a lightweight down stand color vest that came out in 2008, and this no-collar down jacket was designed based on that.
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