2023.01.30
The History of 'Kangol' – a Brand that Has Evolved with Hip Hop Culture and Music Scene
'Kangol', a renowned hat brand recognized for its kangaroo logo berets and hats. Upon exploring the roots of this brand, we find a story of a journey intertwined with music throughout its long history. Let's take a look at some iconic pieces along with the history of Kangol.
The forerunner to Kangol was a hat shop established in the U.K in 1918 by Jacques Spreiregen. Initially, the main business was selling imported Basque berets.
In 1938, in an effort to differentiate itself from other companies, the brand name KANGOL was established.
The brand name is said to be derived by taking the 'K' from 'knitting', 'ANG' from 'Angora', and 'OL' from 'wool', forming 'Kangol'. During World War II, they began producing berets worn by General Montgomery and the British Army, which led Kangol to gain popularity throughout the U.K.
In addition, at the opening ceremony of the 1948 Olympics, the entire British team wore Kangol berets. As the 1950s rolled in, their sales area began to expand into the U.S and South Africa. By the '60s, joined by renowned designers like Pierre Cardin and Mary Quant, the Kangol brand started to gain global recognition.
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