Serial: Auxiliary Lines for Things & People #06: Tama Art University Integrated Design Graduation Exhibition 2023

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PROFILE

Mai Tsunoo / Design Writer

After graduating from Keio University’s Faculty of Environmental Information, worked at a manufacturer and then served as an assistant to design engineer Shunji Yamanaka from 2012 to 2016. Subsequently, spent a year in Scotland and is currently active as a freelancer.
While exploring expressions that convey precisely what needs to be communicated, she is involved in writing for media such as "Nikkei Design" and structuring exhibitions and copywriting.
Notable works include organizing Tokyo University's Institute of Industrial Science's 70th-anniversary exhibition "POTENTIALITIES: Exhibition For A Possible Future" (The National Art Center, Tokyo, 2018) and writing text for "Insects: Models for Design" (21_21 DESIGN SIGHT, 2019).
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When visiting an exhibition, most people probably go to see the works on display. However, an exhibition isn't just about the works; attention should also be paid to aspects like spatial design and graphics. Among these, I probably pay more attention to information design than most people.

Information design is a broad concept, but it generally includes operations and flow lines at the venue and web structure. It's the kind of work that's often considered peripheral. It's fascinating because even large exhibitions can sometimes be careless, while small projects can provide unexpectedly excellent discoveries.

Not all exhibitions can design furniture from scratch or have lighting designers control the lighting. The prime example is student graduation exhibitions. The basic principle is "we have to manage on our own" with almost no ample budget.

I understand their feelings somewhat because I also organized exhibitions in a similar environment once. Simultaneously, when I recently became a freelancer about five years ago, I wrote an article visiting 12 off-campus exhibitions from seven schools. During that time, I realized there’s a different kind of fun compared to seeing famous artists' works. These exhibits are filled with various innovations and ideas, providing much valuable learning.

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