2024.12.21

High-Performance Sheet Masks Are "Not Just Cute"! Clear Turn's "Illustrator Collaboration Series" Gains Support from Gen Z

#Kose Cosmeport

#Clear Turn

#Sheet Masks

#Skin Care

#Affordable

#Drugstore

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KOSE COSMEPORT Corp. operates the skin care brand "Clear Turn." Known for its high-quality serums and well-fitting sheets, Clear Turn's sheet masks have gained popularity since their inception in 1997 due to their solid product capabilities.

With a desire to reach generations unfamiliar with sheet masks, the "Illustrator Collaboration Series" was launched in 2021. This initiative has sparked discussions on social media and garnered support from a wider audience, particularly Gen Z.

This time, we spoke with Yuka Nagasaka, who is responsible for product planning and development at Clear Turn, and Tatsuya Kasama, who is in charge of brand strategy, to learn about the background of the Illustrator Collaboration Series and their commitment to the products.

PROFILE

Yuka Nagasaka

KOSE COSMEPORT Corp. Product Development Department, Second Product Development Group

PROFILE

Tatsuya Kasama

KOSE COSMEPORT Corp. Brand Business Department, Planning Division 1

Making Sheet Masks More Approachable

Since its establishment over 25 years ago, Clear Turn has been addressing various skin concerns. The brand is particularly famous for its sheet masks, with many associating Clear Turn directly with them. Historically, the products have mainly targeted users aged 40 and above, focusing on functionalities such as intense hydration and fine wrinkle care. In this context, how was the "Illustrator Collaboration Series" born? We first asked Nagasaka, who was involved in product planning and development, about the background of its inception.