2024.10.11
High Quality & Low Price! Don Quijote's Exclusive Cosmetic Brand "cosparade" Is Making Waves
The comprehensive discount store Don Quijote offers a wide range of original brands. Thanks to the availability of essential products at low prices, it has garnered strong support from consumers.
Recently, the cosmetic brand "cosparade," available exclusively at Don Quijote locations, has been gaining popularity. The brand's appeal seems to stem from its commitment to “cost performance” and “quality” in product design.
Today, we spoke with Asuka Tsunoda of Pan Pacific International Holdings Corporation about the background of the original brands offered at Don Quijote and what allows "cosparade" to deliver high-quality, low-priced products.
PROFILE
Asuka Tsunoda
Pan Pacific International Holdings Corporation
Cosmetic Product Development Manager
Meet Customer Demands with Products that Make Them Say “I Want This”
Firstly, when did your original brands like "Jonetz Kakaku" start to be developed?
Our original brand "Jonetz Kakaku" was launched in October 2009 with the brand message of “Shaping Customer Voices.” To further embody the essence of Don Quijote, we renewed the brand in February 2021 with the new message “Don Don Odoroki.”Share Article
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