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2024.10.16
BEAUTY

Beauty Innovations Produced by Nagano's Grapes: The Challenge of Earth∞You Which Started from the Entrepreneurship of a Side Business

#Earth∞You
#Organic cosmetics
#Ethical cosmetics
#Skin Care
#milky lotion
#serum
#Sustainable
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Earth∞You is a cosmetics brand that upcycles by-products from wine grapes grown in Ueda City, Nagano Prefecture. Recently, it has gained attention in the beauty industry for its high-concentration extraction ［1］ of a polyphenol called resveratrol.
At the FTN sessions03 "The World of Pores" held in July by Fashion Tech News, Earth∞You took the main stage. Throughout the sampling booth, there was a constant flow of visitors, with the company's beauty lotion attracting particular interest.
This time, we focused on the representative who has a passionate commitment to sustainable projects. We discussed their background as an entrepreneur while working for a major beverage manufacturer and the context behind the development of sustainable cosmetics.
PROFILE
Ken Kitabayashi

Earth∞You CEO

PROFILE
Sarasa Kitabayashi

Earth∞You Director

Building Cosmetics from Winery By-products: A Passionate Side Business Startup

Scene from the stage at FTN sessions03 "The World of Pores"
Scene from the stage at FTN sessions03 "The World of Pores"
Both the CEO and Director started Earth∞You while working in the alcoholic beverage industry. What was the impetus for this venture?
Ken KitabayashiAt the company I work for, research on resveratrol for consumption is actively being conducted, and I heard from a colleague that there is abundant research on its beauty benefits and that it is a popular ingredient overseas.
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