2024.06.20

Cooling Sensation for Sensitive Skin! The Unique Formula of UV Care "Cool Comfort" by Only Minerals

#Only Minerals

#Cooling Formula

#Sensitive Skin

#Mineral Cosmetics

#UV Care

#Sun Protection

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The number of people who feel they have sensitive skin is increasing. According to a survey by Yano Research Institute, the market size for sensitive skin cosmetics (based on brand manufacturer shipment value) is expected to be 90.5 billion yen in 2022, up 4.0% year-on-year, and 93.5 billion yen in 2023, up 3.3% year-on-year.

The demand for items that cater to sensitive skin is increasing not only in skincare but also in makeup. One of the brands responding to the needs of those with sensitive skin by going a step further is Only Minerals.

This time, we focus on Only Minerals’ limited-edition spring and summer UV care item, "Cool Comfort." Despite the cooling formula, which often gives the impression of being harsh, this item is released for sensitive skin. We delve into the charm that makes it so popular.

PROFILE

Fumie Kawasaki

Only Minerals PR Representative

Background of UV Care "Cool Comfort" Development

UV Care "Cool Comfort," which will be released for the third time in 2024. Could you tell us about the background of its initial release?

Only Minerals releases a UV series for sensitive skin every year, but with the recent extreme heat and mask-wearing, we started developing cooling cosmetics to make it more comfortable for those with sensitive skin.