2024.12.27

Taking Wrinkle Shots to the Next Stage! POLA's "Wrinkle Improvement" Project that Spanned 8 Years

#POLA

#Wrinkle Shot

#Wrinkle Improvement

#NEI-L1

#Skin care

#Serum

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Born in 2017, the "Wrinkle Shot Medical Serum" by POLA sparked a cosmetic boom in wrinkle treatments. Behind the scenes, a new project aimed at the next stage of wrinkle improvement had already commenced within the company.

After a span of 8 years, with the enthusiasm of over 100 planners and researchers, we would like to delve into the development of the Wrinkle Shot Medical Serum Duo.

PROFILE

Miho Tanaka

POLA Wrinkle Shot Product Leader

At POLA, Tanaka is responsible for the planning and development of wrinkle shot brand products. Operating under the brand concept that "All wrinkles are possibilities for beauty," she strives to sincerely address the concerns of those troubled by wrinkles and aim to respond to as many people’s concerns as possible through product development.

PROFILE

Ruiko Nakanishi

POLA CHEMICAL INDUSTRIES, Inc.
Researcher

Responsible for the development of Wrinkle Shot Medical Serum Duo.
Engaged in research and development of various cosmetics such as wrinkles, whitening, and aging for many years. Driven by the desire to deliver effective products, Nakanishi observes hundreds of skins each year, confidently stating, "I have confidence in my ability to see wrinkles!"

PROFILE

Tomoki Igari

POLA CHEMICAL INDUSTRIES, Inc. Ingredient Development Researcher

Responsible for formulation design of Wrinkle Shot Medical Serum Duo
Mainly involved in the formulation design of skincare products and in the development of best-selling items. Dedicated to revolutionizing the cosmetics industry through the development of unprecedented textures and the acquisition of unmatched efficacy data.

The Wrinkle Cosmetic Boom Started with "Wrinkle Shot"

"Since the birth of Wrinkle Shot, I feel that a new market for 'wrinkle cosmetics' has emerged," says Miho Tanaka, the Wrinkle Shot Product Leader. Indeed, since 2017, a multitude of quasi-drugs targeting wrinkles have appeared, igniting a boom in wrinkle cosmetics within the beauty scene.

The growth of the wrinkle improvement product market. Since the launch of Wrinkle Shot in 2017, wrinkle improvement items have been continuously introduced. In just six years, the market has expanded approximately sixfold (Data provided by POLA)

"We have received many joyful voices from customers saying things like, 'I had given up on my wrinkles, but it became a motivation to care for my skin.' Since POLA started wrinkle research in 2002, it has truly been a long journey until the launch of Wrinkle Shot," explains Tanaka.