2023.12.20

85% Plant-Derived Nail Polish 'SHIKI' Inspired by Ancient Japanese Colors

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In recent years, nail products have been gaining popularity due to their ability to stylishly color the tips of the fingers. With a variety of options like nail polish, gel nails, and sculptured nails, there are even options that can be done at home without going to a salon.

Nail polish, in particular, is highly appealing due to the ease of applying and removing it oneself. Moreover, with a multitude of products available at local stores and online shops, it might be popular because it's easy to find a color that suits your preference.

Wearing your favorite color can lift one's spirits. The vegan nail polish brand 'SHIKI' believes in the power of color and focuses on creating nail polishes inspired by uniquely Japanese colors.

Today, we spoke with Takako, who is involved in the running of this brand, about its origins, the reasons for developing nail polish focusing on uniquely Japanese colors, and more.

PROFILE

SHIKI Founder Takako

She spent a relaxed childhood surrounded by nature near the beach in Kanagawa. Afterwards, living overseas, she became aware of the incredible cultures of different countries and came to appreciate the unique beauty of Japan's seasons and arts. This experience led her to focus on the 'colors' of Japan, which ultimately led to the establishment of SHIKI.

A Nail Polish Brand Born from Hypotheses About "Color"

The nail polish of 'SHIKI' was born out of a focus on 'colors'. The brand started with the hypothesis that if we could incorporate the beautiful colors of the world as part of ourselves, it would change our feelings and the scenery before our eyes would appear different.