In recent years, nail products have been gaining popularity due to their ability to stylishly color the tips of the fingers. With a variety of options like nail polish, gel nails, and sculptured nails, there are even options that can be done at home without going to a salon.
Nail polish, in particular, is highly appealing due to the ease of applying and removing it oneself. Moreover, with a multitude of products available at local stores and online shops, it might be popular because it's easy to find a color that suits your preference.
Wearing your favorite color can lift one's spirits. The vegan nail polish brand 'SHIKI' believes in the power of color and focuses on creating nail polishes inspired by uniquely Japanese colors.
Today, we spoke with Takako, who is involved in the running of this brand, about its origins, the reasons for developing nail polish focusing on uniquely Japanese colors, and more.
PROFILE
SHIKI Founder Takako
She spent a relaxed childhood surrounded by nature near the beach in Kanagawa. Afterwards, living overseas, she became aware of the incredible cultures of different countries and came to appreciate the unique beauty of Japan's seasons and arts. This experience led her to focus on the 'colors' of Japan, which ultimately led to the establishment of SHIKI.
A Nail Polish Brand Born from Hypotheses About "Color"
The nail polish of 'SHIKI' was born out of a focus on 'colors'. The brand started with the hypothesis that if we could incorporate the beautiful colors of the world as part of ourselves, it would change our feelings and the scenery before our eyes would appear different.Typically, cosmetics and nail polish are often used as tools or means to make one look beautiful or to achieve one's desired image. Additionally, SHIKI has added the perspective of 'a catalyst for changing feelings'.
"When considering what kind of product to realize, nail polish came up as one idea. We were convinced that it's the perfect medium because it can recreate various colors, can be easily applied and removed, can constantly be in one's field of vision and impact one's feelings, and also strengthens the nails. So, we decided to go with nail polish."
Currently (as of December 2023), SHIKI offers 15 nail polish colors. From vibrant colors like Beni, Kaki, Kisuisen, to refreshing colors like Sakura, Wakame, a variety of colors are available.
"As a Japanese brand, we wanted to express the unique value of Japan. We thought of conveying the deep stories and wonderfulness each 'color' has, such as the colors of plants in Japan's 'four seasons' (四季, or shiki) and the unique thoughts about color hidden in Japan's culture."
The basic 15 colors feature stunning pigmentation without sacrificing the functionality of nail polish. Moreover, the characteristic strong scent of nail polish is subdued. Users have praised its color richness and fast-drying properties.
In the future, they're considering expanding the product variations to include options with transparency, shimmer, and pearlescent qualities.
Ingredients Sourced from Luxembourg. More than 85% are Plant-derived
Over 85% of the ingredients in SHIKI's nail polish are plant-based, derived from wood, potatoes, sugar beets, cassava, and sugarcane."As it goes directly on your nails, we wanted to choose something with the least possible stress on the body. We also thought that by using it and feeling like it's made of plants and natural stones, it would help people savor their connection with nature."
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