2024.12.18
Shu Uemura: The Brand that Spread Cleansing Oil in Japan & Continues to Innovate Beauty
The makeup artist brand "shu uemura," born in Japan, has garnered support worldwide by leveraging the insights of professional makeup artists in its product development.
In Japan, it stands as a pioneering force in the beauty industry, continually engaging in groundbreaking initiatives such as opening open-tester format stores. It is also said that Shu Uemura was the brand that popularized cleansing oil in Japan.
In this article, we spoke with Miki Kusaka and Shiori Maruyama, who are responsible for the brand at Nihon L'Oréal K.K., about the history of the brand and the background of cleansing oil's development.
PROFILE
Miki Kusaka
Nihon L'Oréal K.K. L'Oréal Luxe Division shu uemura Division Marketing Manager
PROFILE
Shiori Maruyama
Nihon L'Oréal K.K. L'Oréal Luxe Division shu uemura Division Product Manager
The Origin of the Brand: A Desire to Convey the Fun of Makeup
Can you tell us about the origins of Shu Uemura?
KusakaShu Uemura was founded in 1967 by hair and makeup artist Shu Uemura.
In his early 20s, Uemura battled tuberculosis for about five years. At that time, it was considered a serious illness, leading him to think, "I might have a short life, so I should do what I want to do."
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