2024.05.12

The Charm of Brooks Brothers' 'Polo Collar Shirt', a Masterpiece Loved by Successive U.S. Presidents

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Today, the 'Button-Down Shirt' has established itself as a staple. This shirt, characterized by its buttoned collar, is used in Japan in a wide range of scenes and purposes, from business style to weekend casual, to school uniforms.

Nowadays, countless button-down shirts are sold, but tracing their origin leads back to Brooks Brothers' 'Polo Collar Shirt'.

This shirt is also known as "the most imitated garment in American history." It goes without saying that this is due to its superior design.

This time, we will take a thorough look at everything from its history to its design with Yoichi Ohira, who has been with Brooks Brothers for over 30 years and is currently serving as a brand ambassador.

PROFILE

Yoichi Ohira

Brooks Brothers Brand Ambassador
Including part-time jobs during his student days, Ohira has a career spanning over 30 years with Brooks Brothers. He is a living dictionary of the brand, knowing its history and products inside out. Due to his extensive experience and knowledge, he is widely requested both within and outside the industry.

Beloved by Many U.S. Presidents, a Hall of American Tradition

Let’s start with a review of the brand’s history.

Brooks Brothers was founded in 1818 in Manhattan, New York. The quality and prestige of America's oldest clothing brand are eloquently expressed through its relationship with the U.S. Presidents.