2025.02.16
Simple Design & Sustainable Manufacturing: Why LA's "CLAE" Captures the Hearts of Discerning Adults
In today's footwear scene filled with unique models, Los Angeles-born "CLAE" stands out as a unique presence.
Its design is remarkably simple. The base is low-tech, with no visible logos on the side panels and a non-fanciful color palette.
Nonetheless, since its launch in 2001, the number of loyal users has continued to grow, transforming it into a global brand now available in 50 countries.
Why does CLAE captivate people's hearts? Let's delve into the one-of-a-kind charm that radiates from its stripped-down simple design.
PROFILE
Mayu Kubo
Regal Corporation
Product Planning Department CLAE Merchandising
A Lifestyle Footwear Brand Established in Los Angeles
Can you tell us about the background of the brand's creation?
It was established in 2001 by fashion director Sung Choi, a resident of Los Angeles.The brand name comes from the word “clay.” It draws inspiration from unprocessed basic materials that symbolize craftsmanship and creativity.
How was the simple design created?
In the late 1990s, the footwear industry was dominated by oversized logos and outrageous designs.Share Article
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