2023.07.28
Tennis, Mods, Britpop: The History of British Subculture is the History of 'FRED PERRY'
A polo shirt with a laurel mark and lines. Everyone knows the brand 'FRED PERRY'. It's packed with history and subculture. Let's reaffirm its roots and record its tale here. In this article, we talked to Yuko Hyotani, PR for FRED PERRY at Hit Union Co., Ltd.
"FRED PERRY was born in London, England, in 1952. It is a brand that Frederick John Perry, a tennis player, created, and it was named FRED PERRY from his nickname.
"Before discussing the brand, let me talk about Perry. Initially, he was a champion table tennis player. That is amazing, but he switched to tennis and also became a champion there, being the first in the world to win all four major tournaments and achieve the Career Grand Slam. That was in the 1930s.
"After retiring as an active player, Perry launched FRED PERRY as a tennis wear brand."
Tenniswear Brand 'FRED PERRY'
Let's look back at how FRED PERRY, launched by the retired player Perry, became a popular brand."We started with wristbands, and then began to create polo shirts. In the 1950s, tennis polo shirts were mostly loose, oversized silhouettes. FRED PERRY made stylish items that fit the body, and that was the beginning of the brand's iconic polo shirt.
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