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2025.08.18
BEAUTY

Why Has GATSBY Been a Bestseller for Over 20 Years? A Developer Reveals the Secret Behind the Beloved "Medicated Deodorant Body Paper."

#Mandom
#GATSBY
#Body Paper
#Facial Paper
#Odor Control
#Sweat Wipes
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Anyone who plays sports, from students to working adults, knows that feeling of desperately wanting a shower after a workout. And these days, just a short walk outside can leave you feeling sweaty and uncomfortable.
That’s where sweat-wiping sheets become an essential item. Among the many options, GATSBY's "Body Paper," from Mandom Corporation, is an enduring bestseller that most people have likely tried at least once.
We spoke with Yosuke Kosaka, a product developer at the company, to uncover the secrets behind this long-running hit.
PROFILE
Yosuke Kosaka
Yosuke Kosaka

Product Marketing Division, Mandom Corporation

Gatsby Brand Product Developer

Washing Your Face on the Go

The GATSBY brand was launched in 1978. They began selling "Facial Paper" in 1996, followed by "Body Paper" two years later, both of which became flagship products for the brand. What was the context behind their creation?
"In 1971, our company name changed to Mandom Corporation, and we focused our energy on establishing GATSBY as our signature brand. We started with a lineup of 14 products, centered around hair care and skincare.
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