Among junior high and high school students engaged in exam studying, many may admire Gento Kono, who has a multifaceted career as a talent, YouTuber, and businessperson. There are sure to be fans who were captivated by his overwhelming knowledge displayed on the television program "The King of Brains (頭脳王)" or by his study tips and long hours of "streaming study sessions" shared on his YouTube channel.
Now, the brand produced by Gento Kono, "RIRONE," has collaborated with the eyewear brand Zoff to announce a collaborative product. That product is "Zoff | RIRONE."
By reducing the amount of information processed by the eyes, these glasses create an environment conducive to concentration, which seems to set them apart from the typical glasses available on the market.
This time, I spoke with Yuichi Takaku from Intermestic Inc., which operates Zoff, to understand the product's intention behind the collaboration with RIRONE.
PROFILE
Yuichi Takaku
Intermestic Inc. Men's Division, MD Group
Renewed at Gento Kono's Suggestion
When it's announced that Gento Kono has produced a pair of glasses from Zoff, it's no wonder that students preparing for exams or those studying for qualifications would be intrigued and find it hard to focus on their studies. Everyone must have thought that these glasses stand out distinctly from what’s generally available.