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2023.07.11

The Charm of Kimonos: Traditional Japanese Attire Expressed by Keniamarilia

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The kimono, a traditional Japanese garment, is a showcase of the beauty and sense of Japan. It has an artistic delicacy in its patterns and combinations, and the collar and obi clasp demonstrate an exquisite craftsmanship.
The influence of Western clothing culture has been embraced for a long time, but the charm of the kimono is now resurfacing in a new form. The kimono remake brand 'keniamarilia' exemplifies this revitalization. Its designer, Kenia Zaha, who is of Brazilian origin, has been fascinated by kimonos since childhood. Zaha has restructured the kimono, breathing new life into it as everyday clothing while infusing her designs with her soul.
Through her perspective, the love for kimonos amongst the Japanese and their charm are revealed. Keniamarilia, a reflection of Japanese tradition and aesthetic spirit, presents the value of kimono anew to people all over the world.
PROFILE
Kenia Zaha

Born in São Paulo, Brazil, she moved to Japan at a young age. After graduating from a fashion school, she worked in sales production management design at an apparel company, then freelanced before becoming a costume designer for Hevenes fact. In June 2019, she launched the Kimono Apparel Brand 'keniamarilia'.

Two Turning Points that Initiated the Kimono Remake Business

Could you tell us about the background that led you, Zaha, to focus on kimonos?
While I am a foreign national, I have been living in Japan since I was 4 years old. I have always loved clothes and used to make clothes for my Licca-chan dolls when I was little.
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