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2024.05.30
CULTURE

"NEUTRALWORKS." – The Brand Behind ES CON FIELD's Uniforms & Sauna Wear

#Sports
#Sauna
#Conditioning
#Lifestyle
#Uniforms
#THE NORTH FACE
#NEUTRALWORKS.
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"NEUTRALWORKS." is a conditioning brand that aims to keep your mind and body in a neutral state, ready to move at any moment. The brand has partnered with the management company of the home stadium of the Hokkaido Nippon-Ham Fighters, "ES CON FIELD HOKKAIDO," to provide staff uniforms and sauna wear.
This article delves into the origins and initiatives of the brand, introduces its sauna wear, and explores the future visions of "NEUTRALWORKS." as explained by the brand's director, Gakuto Otsubo.

Starting as a Shop Business and Evolving into a Brand

Originally launched as a shop business in 2016 in Gaienmae under the name "Neutralworks." Gaienmae, Omotesando, and Aoyama are often associated with fashion, but they are also home to sports landmarks such as the National Stadium, Jingu Stadium, and Chichibunomiya Rugby Stadium. Otsubo elaborates on the brand's origins:
"Sports are often seen from a competitive perspective, but I believe there is also an aspect of aligning 'mind and body' through physical activity, beyond just training and competing. That's why we started as a select shop offering items that help align oneself before and after sporting events for those going to stadiums or coming back from a game.
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