2025.09.02TUE
2025.09.01
Why Is 'Old Uniqlo' All the Rage? A Collector Reveals the Hidden Gems of Mass Production
There's a quiet buzz around Old Uniqlo right now.
We're talking about your standard fleeces, down jackets, and cargo pants released from the late 1980s to the early 2000s. This 'ordinary everyday wear' from a mass-market brand is now back in the fashion spotlight. It's not high-end or avant-garde, yet it possesses a unique vibe, texture, and a distinct feel of its era.
One of the first to recognize the appeal of these vintage Uniqlo pieces is the collector Mifura, who has been amassing a collection with his keen aesthetic eye. Why did he see value in a brand often seen as the epitome of mass production? And why is Old Uniqlo now experiencing a cultural resurgence? We're here to dive into the reasons.
PROFILE
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Mifura
Born in 1998 in Yamanashi Prefecture.
Works as a shoe designer by day.
A chance encounter sparked his fascination with Old Uniqlo, leading him to start collecting and researching the brand's older pieces.
How Secondhand Finds Sparked a Passion for the World of Old Uniqlo
Riding the wave of the recent vintage boom, Old Uniqlo is steadily gaining a following. So, when did the 27-year-old Mifura first become captivated by its charm?"When I was a kid, my image of Uniqlo was just 'the clothing store my parents would drag me to,' so I had no special attachment to it. I only started to notice it as an adult, about five years ago, when I found an item at a thrift store with a tag that was different from the current ones.
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