2024.06.18
The Waves PIKO Created: From a Major Heisei-Era Boom Onward to the Next Stage
One of the flagship surf brands is PIKO. What kind of image do readers have of the brand PIKO?
Depending on the generation, the image of PIKO might vary, but one thing in common is that the brand "PIKO" had a huge breakout from the late 90s to the early 2000s.
Even if you were not into surfing, PIKO’s impactful logo made it popular across generations. Recently, artist Aimyon wearing it has brought the brand back into the spotlight.
However, surprisingly few people are aware of the original message that the brand PIKO carries. Having sparked a massive boom in the Heisei era and garnering attention once again in recent years, what kind of brand is PIKO really?
This time, we interviewed the people from KAIENTAI Co., Ltd., who have been involved in PIKO's license business for over 20 years.
Unraveling the History & Brand Message of PIKO Once Again
PIKO was born in 1994.
Photographer Kevin Kamakura and his friend, graphic designer Wade Morisato, launched PIKO as a brand to convey the charm of Hawaii.
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