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2022.10.03
CULTURE

Examining the Origins of "Teen Magazines" that Once Stayed by Girls' Sides – Now with Magazines Out of the Picture, It's Time to Delve Deeper

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Paper magazines are losing their momentum. For those of us who've been a part of the publishing world, it's a sinking feeling, especially considering that fashion magazines targeted at teenagers, who were supposed to be the most spirited, are now on the brink of extinction.
Is it because they've been replaced by smartphones? Or is it due to the declining birthrate? While these external factors undoubtedly play a role, perhaps the passion within the magazines themselves has dropped to a hopeless level.
With these thoughts in mind, I re-examined the roots of teen magazines and their historical context.

Baby Boom Arrives; Both Children & Adults Sewed Their Clothes at Home

Immediately after World War II, the so-called baby boom occurred, and women's magazines such as "SHUFUNOTOMO" and "SHUFU-TO-SEIKATSU," aimed at their parents, sold extremely well.
These magazines were highly popular for broadly introducing information related to clothing, food, and housing, strongly characterized as lifestyle information magazines.

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