2025.02.12
The Journey & Evolution of "Vans Old Skool," Loved by Skaters & Musicians
Since its inception in 1966, Vans has continued to lead the scene as the king of skate shoes. Initially, it garnered core support primarily from Californian skaters, but now it enjoys popularity not only in the skateboard scene but also in fashion, music, and various other arenas.
This time, we interviewed Keisuke Furuya, the marketing manager at Vans Japan, about the brand's history, the latest updates on the iconic Vans Old Skool, and the brand's future vision.
PROFILE
Keisuke Furuya
Marketing manager at Vans Japan. His favorite Vans shoes are the Old Skool.
Vans as Skate Shoes Emerged Naturally from Play
Please tell us about the brand's inception, background, and concept.
Vans was founded in 1966 in Anaheim, California. The brand name is derived from the "Van" in the names of the founders, Paul Van Doren and Jim Van Doren."Van Doren Rubber Company" began as a custom-made shoe shop. It wasn't fully custom-made at first; they took color orders to create shoes.
The brand wasn't established as a result of the skate boom, but it existed before that, right?
That's right. Given California's vibrant surfing culture, a growing number of skaters emerged, leading to increased demand for skate shoes.Share Article
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