Pioneering Virtual Fashion: chloma Leads VR Community & Fashion
Social VR platform VRChat allows users to communicate and attend events as if they were in the same physical space. The music event GHOSTCLUB, which has been held regularly since about 2018, recently collaborated with the fashion brand chloma. Together, they launched the virtual fashion store "chloma Virtual Store in GHOSTCLUB." Many people enjoyed trying on virtual wear from the fashion brand chloma.
Last year, we interviewed chloma about their thoughts on virtual efforts. Now, with the heightened attention to virtual fashion due to the COVID-19 pandemic, has there been any shift in this trend? We spoke again with Junya Suzuki, the head of the brand, about his thoughts and expectations regarding the virtual space, focusing on the recent "chloma Virtual Store in GHOSTCLUB" initiative.
PROFILE
Junya Suzuki, Head of chloma / Designer
chloma: A fashion label by Junya Suzuki and Reiko Sakuma, proposing clothes and environments for modern people who walk between the world inside monitors and the real world without boundaries. Established in 2011, in addition to regular collections, they actively engage in collaboration projects. Some collaborations include: CHLOMA + VIRTUALSELF Fashion Collection (2020), VRoid WEAR × chloma (2019), chloma x STYLY HMD collection (2017).
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Collaboration with GHOSTCLUB
First, could you tell us about the background and overview of the collaboration with GHOSTCLUB?
The collaboration started when 0b4k3, the organizer of GHOSTCLUB, visited chloma's Virtual Store held last year. GHOSTCLUB hosts club events that hint at the future of VR, attracting many creative individuals and forming a community. I also wanted to propose a collaboration someday, so when 0b4k3 reached out on social media suggesting, "Why not open a chloma store within the GHOSTCLUB world?" I wholeheartedly agreed.This article is for members only.
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