SaveHistory
/
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
Members-only
2023.01.28
PHILOSOPHY

Exploring the 85-Year History & Evolution of "Columbia" Built by a Portland Housewife into a Global Brand

#Columbia
#Culture
#Outdoor
Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Born in 1938 in Portland, Oregon, America, "Columbia" is a brand known by everyone. Let's delve into its 85-year history. Additionally, we talked to Noriyuki Naito and Yuki Tachibana from Columbia Sportswear Japan Co., Ltd. about "Columbia Black Label", a Japan-exclusive line.

The Person Called Gert Boyle, Known as the Mother of Columbia

"Columbia was born in Portland, Oregon, in the United States in 1938, marking its 85th anniversary in 2023. The founder moved from Germany to the United States in 1938 and started Columbia Hat Company by purchasing the rights to a hat store.
"Later, the founder's daughter, a housewife named Gert Boyle, became the president. She is the one who grew Columbia into a global brand and came to be known as the Mother of Columbia. Gert Boyle passed away in 2019 at the age of 95, but she remained as the chairman until just before her death."
Gert Boyle, referred to as Columbia's second founder. After losing her father, the founder, her husband took over the business. However, after a few years, her husband passed away as well, and she became the leader
Gert Boyle, referred to as Columbia's second founder. After losing her father, the founder, her husband took over the business. However, after a few years, her husband passed away as well, and she became the leader

You Forget Good Meals but Remember Bad Ones Forever

"Gert Boyle was an idea woman, and she herself appeared in advertisements from the 1980s to the late 1990s. She said, 'You forget good meals but remember bad ones forever, so I appear in advertisements.' Even though she was a housewife, not a model, she continued to appear in witty, impactful advertisements."

This article is for members only.
Please register to read the rest of the article.
Create an account (Free)Login to your account
What you can do with a membership
  • Read members-only articles
    and use text-to-speech.
  • Unlimited article favourites
    and browsing history.
  • Attend members-only events.
  • Get the latest information
    with our email newsletter.
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?
1

Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?

CULTURE
What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors
2

What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors

CULTURE
Levi's® SILVERTAB™ – A Contemporary Line Born from the Streets of Japan
3

Levi's® SILVERTAB™ – A Contemporary Line Born from the Streets of Japan

CULTURE
Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics
4

Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics

CULTURE
Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners
5

Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners

CULTURE
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

SaveHistory
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
/
SaveHistory
/
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.