2024.04.12

The Pleasure of Continued Use: The Appeal of KEYUCA's Popular Backpacks

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KEYUCA is a well-known Japanese lifestyle brand that sells interior and fashion accessories. Almost everyone has seen, heard, or visited it at least once.

The 'N Water-Repellent Light Shell Backpack' launched by KEYUCA has been hugely popular. In addition to interior accessories, KEYUCA has been focusing on its apparel business in recent years and attracting a lot of attention.

We interviewed Yoya Yoshika and Yasuhide Hada from the KEYUCA business unit of KAWAJUN Co., Ltd. to delve into the charm of KEYUCA and its products that fit our lifestyle.

PROFILE

Yoya Yoshika

KAWAJUN Co., Ltd., KEYUCA business unit
Brand Director

PROFILE

Yasuhide Hada

KAWAJUN Co., Ltd., KEYUCA Business Unit
Development Business Unit, Product Development Group Leader

Providing the Satisfaction that Comes with Continued Use

As this is our first interview with your company, could you first tell us about your business?

YoshikaThe company was founded in 1974 and we are in our 50th year. The KEYUCA business division was launched in 2000, and we opened our first store in Kanagawa Prefecture in April 2000, marking our 24th anniversary this year.

Our parent company, KAWAJUN, is a manufacturing company that handles display racks and fixtures for large supermarkets. From this, we have leveraged our technology and experience to launch KEYUCA in the BtoC market.