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2023.05.08
PHILOSOPHY

Exploring the Future of Reflective Materials: ANREALAGE & LIGHT FORCE

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When you hear 'reflective materials', the first thing that often comes to mind are those used for safety purposes, such as preventing nighttime accidents. In recent years, we've also started to notice an increase in their use during nighttime sports activities due to the rise in health consciousness. Amongst these, the material used in ANREALAGE's 2022 Spring Summer fashion show was 'LIGHT FORCE', a reflective material that glows brightly, resembling an aurora.
How was this 'show-stopping' reflective material born, and what future does it aim for? We had the chance to speak with Kengo Amemori, the director of the company Marujin, which is behind the creation of LIGHT FORCE.
PROFILE
Kengo Amemori
Kengo Amemori

CEO of Marujin Co., Ltd. and a reflective clothing researcher.

Dropped out of Fukui University of Technology in 2001 and joined Marujin Co., Ltd. in 2002.

He has been researching and promoting the use of reflective materials, mainly in apparel, art, and entertainment. He is always looking for collaborators to use reflective materials. His hobbies include crafting with reflective materials and online gaming.

Exploring Casual Wear

Our company was founded by my father in 1984, and I am the second-generation owner. Fukui is a city with many textile-related businesses, and my predecessor was an employee at a nearby textile company before starting this business. Initially, we were engaged in creating printing plates for what is known as 'direct print' and 'silk print', which is a method of printing on clothes.
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