2024.12.16
The Secret to the Enduring Popularity of the Spanish Brand "Mango" in Japan, with Over 40 Years of Love
Alongside brands like "ZARA" and "Massimo Dutti," the Spanish fashion brand "MANGO" has expanded globally, recording a record sales figure of €3 billion in its 2023 fiscal results. Beginning its global expansion in 1992, it currently operates approximately 2,700 stores in about 120 countries.
Mango's characteristics include comfortable materials and construction, simple designs that incorporate trends, and a style that expresses the effortless Mediterranean essence of Spain. From everyday wear to formal attire, occasion dresses, and even men’s and children’s lines, Mango appeals to a wide range of generations with accessible price points.
This year marks its 40th anniversary, with plans to expand its brand value including the establishment of 500 new stores by 2026. In discussions with Mango representatives, a “client-first” approach that focuses on understanding and listening to customers emerges clearly.
In this article, we explore the allure of the rapidly growing Mango brand.
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