Transforming Gen Z's Passion for "Likes" & "Favorites" into Business: MERY
Chief Brand Officer of MERY Co., Ltd.
Director of MERY Gen Z Kenkyujo
Graduated from Osaka University, Faculty of Letters, and the Osaka University Graduate School of Clinical Philosophy. Holds a Master of Letters. Joined Hakuhodo Inc. in 2007.
In addition to branding operations at MERY, he provides corporate marketing planning and creative solutions.
Chief Director of MERY Editorial Department at MERY Co., Ltd.
Joined MERY Editorial Department after working as an account planner for a digital advertising agency and as an editor for a beauty media. Mainly responsible for various social media platforms at MERY. Has launched projects to co-create content with external influencers in addition to in-house content.
MERY Gen Z Kenkyujo
Through interactions with the real Gen Z members of the paid community "MERY＆" and its articles on social media, "MERY" extracts insights and shares its research with client companies and the media to help solve corporate marketing issues.
Generation Z Valuing Self-Identity
First, could you tell us about the business initiatives of MERY?
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