2023.05.10
The EC Platform from Korea Created Through Collaboration Between Influencers & Marketing Teams, "nugu"
Nowadays, influencer marketing has become indispensable for promoting fashion to the younger generation. Recently, businesses are not just leveraging the popularity of influencers but also seeking tight-knit business models that closely integrate influencers.
The Korean EC platform "nugu" exemplifies this approach. The business model, which advances through the united efforts of influencers and marketing teams, has captured the hearts of many young people. This time, we spoke with Park Ha-min, who oversees nugu's business, to delve deeper into nugu's business model and the expanding possibilities of influencer marketing.
The Potential of Influencer Marketing Discovered in Korea
Could you tell us about the background of nugu's founding?
In the past, I ran a fashion e-commerce business in Korea for about 8 to 9 years and hosted pop-up stores in both Korea and Japan. During one of these events, I met a very stylish individual working as a staff member at the pop-up store. After following their Instagram account, I found they had an impressive following of 80,000 people. Despite such a significant follower base, it felt odd that they were working as a pop-up store staff, and this prompted me to explore the Japanese influencer market and its potential.Share Article
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