2024.09.07

The Future that Organic Zoo Aims For: Creating Clothing that Responds to the Safety & Practicality of Children's Wear

#Organic Zoo

#Children's clothing

#Baby's clothing

#Organic cotton

#United Kingdom

#Safety

#Oeko-Tex

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In recent times, the methods of production and consumption across industries from apparel to food have been updated, emphasizing sustainability and fair trade with producers. Leading this movement in the children's clothing sector is the British lifestyle brand "Organic Zoo," which is dedicated to 100% organic cotton.

With a focus on the delicate skin of babies and a commitment to addressing the environmental issues faced by the modern world, the brand uses cotton sourced only from certified fair trade suppliers, with all dyes adhering to the principles of OEKO-TEX Standard 100. One can feel the philosophy behind the brand from the soft texture, the chemical-free manufacturing process, the quality, and the waste-reducing packaging.

From the founder's cherished childhood memories to their thoughtfulness about ensuring children can move freely in safe clothing, we delve deeply into the feelings embedded within "Organic Zoo."

PROFILE

Paulina Atkinson

Founder of "Organic Zoo"

Raised as the second of three sisters in Poland during a time of economic hardship, surrounded by nature, she enjoyed a rich childhood. Drawing inspiration from the spirit she learned from her mother and childhood memories, she founded the beautiful, practical, and minimalist high-quality children’s clothing brand "Organic Zoo" in 2014, allowing children the freedom to play.

A Slow & Small Start

Could you share your background leading up to the establishment of "Organic Zoo"?

I majored in economics at a university in northern Poland before moving to the UK. I hoped to find purpose in life through experiencing a different culture.