2024.09.04

Tracing the 10-Year Journey of "STATE OF ESCAPE," the Highly Popular Mother's Bag from Australia

#STATE OF ESCAPE

#bags

#sustainability

#B Corporation certification

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Despite being ultra-lightweight, it is sturdy, compact to fold, and washable, making it user-friendly. With all these charms, the Australian bag brand "STATE OF ESCAPE" has celebrated its 10th anniversary.

The large capacity bags, suitable for everything from daily use to business and short trips, can also be used as a mother’s bag for parents who often have bulky luggage. Due to their practicality, the company has expanded its business globally over the past 10 years.

Managed by women, "STATE OF ESCAPE" has promoted diversity, equity, and inclusion as key elements for success in both business and branding, while engaging in sustainability with consideration for the global environment. This year, they won B Corporation certification［1］ as a culmination of their 10 years of effort. The brand has long enjoyed high support in Japan, and co-founders Brigitte MacGowan and Desley Maidment are set to visit for a pop-up at Isetan Shinjuku Store starting September 4.

This time, we posed various questions to the two of them, from the journey leading to the brand's inception to the background of their collection production, as well as how they balance motherhood and work.