The brand 'SUBU' has invented a new kind of winter sandal that you can wear barefoot, even during the cold season. We had the story of how the brand came to be known all over the world, from Toshihiko Fukawa, director and designer of SUBU and Idea Port Inc..
Sandals for Late-night Convenience Store Trips in Winter
"The brand began eight years ago. I came up with the idea while at home, showered, and wanting to go to a convenience store. I hated the act of putting on socks and sneakers all over again after that. With regular sandals, it was too cold. I wanted something that gives the feeling of always being on the carpet at home. That's what triggered the creation of SUBU."Fluffy Comfort & Engulfing Fit
Everyone who tries on the SUBU sandals for the first time is amazed at the comfort they provide. The fluffy feel of the insole and the feeling of being enveloped is unique, providing a touch sensation unlike any other. We asked if we could know the secret behind this comfort.Share Article
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