2024.11.28
Rebranding Arimatsu Narumi Shibori Tie-dying from Germany to Nagoya: Refreshing Traditional Craft Apparel
There are players who are showing new vigor due to transfers and other opportunities. Veteran players who had experience and skills but were stagnating can find their abilities and roles fitting when the environment or coach changes, showcasing their potential. This scenario is happening with Nagoya's traditional tie-dying craft, "Arimatsu Shibori."
The mastermind behind this is Hiroyuki Murase, CEO and Creative Director of Suzusan Co., Ltd.. He is the fifth generation born into a family of a shadow artisan (kategami-e-sumi craftsman) of Arimatsu Shibori, which originated from the Suzan Trading Company founded in the mid-Meiji period. A shadow artisan coordinates the shibori dyeing process.
Arimatsu is a location southeast of Nagoya, which served as a lodging area along the Tokaido during the Edo period. Under the protection of the Owari Domain, the technique of “Arimatsu Shibori” developed, with over 10,000 artisans at its peak.
However, like many traditional crafts in Japan, this shibori technique was also facing decline. Now, it is beginning to shine again in Europe, starting from Düsseldorf in western Germany.
However, like many traditional crafts in Japan, this shibori technique was also facing decline. Now, it is beginning to shine again in Europe, starting from Düsseldorf in western Germany.
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