"Promoting Positive Growth & Change for Women" – Introducing Wacoal Corp. Lingerie School: "Tsubomi School"
Founded in 1946 under the name "Wako Trading Company (和江商事)," Wacoal Holdings Corp. has set its mission to "help realize individuality not just through a uniform appearance of beauty but by integrating internal aspects," and at the same time "strive to solve various social issues such as environmental and human rights concerns."
When one thinks of a women's underwear manufacturer, many might think of "Wacoal."
When one thinks of a women's underwear manufacturer, many might think of "Wacoal."
Since 2001, Wacoal Corp., under Wacoal Holdings, has been hosting "Tsubomi School." It is a free lingerie class targeting elementary 4th graders to junior high 3rd graders and their guardians.
To understand the intention behind starting this lingerie class, we spoke with Tomoko Uechi from Wacoal Corp.'s Public Relations Department.
PROFILE
Tomoko Uechi
Wacoal Corp. Public Relations Department
Joined in 1999. Mother of one boy and one girl.
Responsible for disseminating information on basic lingerie knowledge and selection based on Wacoal's data on the changes and aging of adolescent bodies.
Responding to Women's Voices, Tsubomi School Was Established: "We Want to Encourage Positive Perception of Changes"
First, could you tell us about the background of how Tsubomi School was established?
"Before starting Tsubomi School, we were talking to junior college and university students around the age of 18 about the history and selection of lingerie. Many of them expressed that they wished they had received this information earlier and that they had no one to consult when their breasts first started to develop.This article is for members only.
Please register to read the rest of the article.
What you can do with a membership
- Read members-only articles
and use text-to-speech. - Unlimited article favourites
and browsing history. - Attend members-only events.
- Get the latest information
with our email newsletter.
Share Article
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
TOP ARTICLES
RELATED ARTICLES
![[Not Yet Available in Japan] Transforming the Traditional Portuguese Carnival nto Fashion: The Story of "Entrudo" Crafted by a Mother-Daughter Duo](https://images.microcms-assets.io/assets/1775a3633c8b428d9f011c6a758a8a5c/ad20bc673bdb46098bd5a9c44b0e6632/DSC_4287.jpeg?w=200&fm=webp&dpr=2)
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
CONTACT
If you have any questions or enquiries, please enter your details in the form below.