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2024.06.04
RESEARCH

Improved Lightweight & Comfort: Arc'teryx Shell Jacket with New Gore-Tex

#Arc'teryx
#Shell
#Jacket
#Gore-Tex
#Sustainable
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Known for its high functionality and sophisticated design, and popular not only in outdoor scenes but also in town, "Arc'teryx" has launched a new shell jacket, the "Beta Lightweight Jacket." Since its release, it has garnered attention from the entire industry, not just loyal users, because of its maximum consideration for environmental impact.
We spoke with Miyuki Arai from Arc'teryx's PR department to uncover the secrets of the newly integrated technology.
PROFILE
Miyuki Arai

Amer Sports Japan, Inc.
Arc'teryx Marketing PR/Communication

Focus on Technology Since Brand's Inception

Can you tell us about the background of the brand's creation?
The origin of Arc'teryx is found in Vancouver, Canada. Climbers Dave Lane and Jeremy Guard hand-made climbing harnesses and started selling them under the brand name "Rock Solid." Due to positive feedback from climbers who used the harnesses, they sent them to a climbing magazine's editorial staff, also receiving high praise, and in 1991 the brand name was changed to Arc'teryx.
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