2025.01.12
Gathering Popular Outerwear from SANYO SHOKAI: Achieving True Darkness with Special Collection "BLACK OF BLACKs"
"Tetsu-guro (iron black)," "Kurotsurubami (black oak)," "Roiro (laquer black)"—when one simply says "black," there are actually numerous shades, with some sources claiming there are about 300.
In this profound world of black, SANYO SHOKAI aims for the blackest of blacks.
The collection unveiled for the 2024 autumn/winter season, " BLACK OF BLACKs," achieves a rich black by utilizing special threads and dyeing and processing techniques, and is a heartfelt collection incorporated into the outerwear of 10 major brands.
How did SANYO SHOKAI realize the "true black" they sought? Koji Shimasaki, who led this initiative, shares the full story.
PROFILE
Koji Shimasaki
Executive Officer, Business Headquarters, Business Department, Planning Division, SANYO SHOKAI Co., Ltd.
Ideas Born from the Product Development Committee
Black is one of the standard colors in modern fashion. What sparked this focus on the color?
SANYO SHOKAI has a company-wide project called the Product Development Committee aimed at creating products valued by the market.Regularly, brand managers gather fabric and product samples for planning meetings, and every brand has at least once focused on black.
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