2024.04.22
The Significance of Dogs Wearing Clothes: The Technology of Dog Wear with 'Howly'
Humans are 'animals that wear clothes'. We are prohibited from going outside naked, and we spend most of our living hours changing into various clothes. Human society is designed on the premise of 'clothing', which is why fashion is incredibly diverse.
On the other hand, what kind of meaning does it hold when animals other than humans wear clothes?
This time, I would like to focus on the production site of 'Dog Wear = Clothes for Dogs'. Why do dog owners dress their dogs in clothes? What is 'good clothing' for an animal that has a completely different range of activity and skin sensation than humans? To begin with, is clothing necessary for dogs, which are already covered in fur? Various questions arise.
I asked Howly, a dog wear brand known for its meticulous patterning and material selection.
PROFILE
Akimi Hara
Representative / Designer at Howly
What is 'Clothing' for Dogs?
Please tell us about what Howly does.
Howly is a dog product brand that started in November 2023. Our studio is based in Gunma Prefecture, and with two members, including the designer myself and branding, we consistently plan and produce dog clothing, leads, beds, and other products. We've just released our second collection (2024SS).Share Article
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