I have a background in conceptual design, focusing on changing perspectives and perceptions of specific materials. During my research, I was deeply fascinated by hair and recognized its role in the cultures of various regions worldwide. Yet, we have consistently rejected hair as a material.
It led me to rethink how to get the textile industry to accept hair as a material. The more I researched, the more it made sense to create a company focused on using hair to tackle textile industry pollution.