What Does "Uniform-ish X Cute" Mean to Female Junior High & High School Students? Insights from the a Kanko Gakuseifuku Lab.

Kanko Gakuseifuku Co., Ltd. – Kanko Gakusei Kogaku Lab Director
After joining Kanko Gakuseifuku, Kawai initially worked in sales, eventually moving on to the planning and proposing of custom-designed uniforms for schools. He later took charge of new product development and quality control at Kanko. Recently, in response to the trend toward genderless uniforms, he has been developing and proposing genderless uniforms in collaboration with various departments and personnel. He has been in his current position since 2022.

Kanko Gakuseifuku Co., Ltd. – Kanko Gakusei Kogaku Lab
After working as a junior high school teacher, Yasuki joined Kanko Gakuseifuku, where she is involved in product development and school promotion planning. She has held her current position since 2008, focusing on fundamental research aimed at supporting the healthy growth of children's bodies and minds.