Perhaps due to the trend of warm winters in recent years, the popularity of thin and lightweight inner down has been increasing. It offers numerous advantages for urban use, such as being usable as outerwear, easy to layer for temperature control, and convenient for folding and carrying.
Among these,
mont-bell is said to be the originator of inner down. It has gained immense popularity due to its quality, insulation performance, and functionality developed through creating outdoor gear, as well as its high cost performance.
So what are Montbell's highlight products for inner down in 2024?
When I asked the brand's PR representative, I received the enthusiastic answer: "This year, the sales of 'Superior Down Round Neck Jacket' are excellent!"
PROFILE
Tetsushi Hosako
mont-bell Co., Ltd. PR Department
After working as store staff, he transferred to the PR department. His favorite activities are hiking and climbing. On his days off, he enjoys climbing in craggy areas.
The Round Neck Designed to Allow Freedom of Movement
Is it true that Montbell is the origin of inner down?
Yes, the first model of inner down was the "Down Inner Jacket" that appeared in 1997. At that time, fleece wear was mainstream for mid-layers in mountaineering, but down wear, being lighter, warmer, and superior in packability, led us to develop a thin down jacket that could be worn as an inner layer. There weren't many down wear options available back then.