2025.05.29THU
Now That's Cool! Quick-Drying & Persistent Cooling, the Evolving Technology of Under Armour
Since its debut in the United States in 1996, Under Armour has become a staple, gaining popularity as a quick-drying base layer worn under armor by American football players. It has revolutionized sports by solving the discomfort and performance degradation caused by sweat, and has become an indispensable part of workout and everyday wear. We spoke with Ryoji Ogane from Dome Corporation, who is in charge of product planning, about the evolution of their wear.
The pioneer of quick-drying inner wear, 'HeatGear' boasting unwavering trust
Under Armour's functional wear has already become 'an indispensable presence' as a comfortable base layer in various scenes, from pro sports to general fan sports, fitness, and outdoor activities in Japan. Among a wide range of products, the origin could be said to be the still-popular 'HeatGear'.
'HeatGear' is the origin of it all. It liberated athletes who were competing in cotton wear until the mid-1990s from the discomfort of sweat. The starting point of the brand, 'HeatGear', is the origin of sweat-absorbing and quick-drying wear, and since then a number of similar concept inners have appeared from various manufacturers. We pride ourselves on the fact that Under Armour, the original creator, has established a solid position up to this day'
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