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Interview: chloma Designer Junya Suzuki Talks About the Current State of Digital Fashion

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In the first installation of our series 'Era of Digital Fashion', we're delivering an interview with Junya Suzuki, the designer of the fashion brand chloma.
chloma is a fashion label created by Junya Suzuki and Reiko Sakuma, that started in 2011. From the inception of the brand to today, it has focused on the relationship between technology and humans, and between the internet and humans, aiming to bridge the real and the virtual by creating physical wearable items and virtual wear.
Today, we talked to Suzuki, who has long been involved in the world of digital fashion and virtual communities, primarily through 'VRChat', about the present and future of digital fashion.

The Positioning of chloma as a Brand

We've interviewed you before on our media, but could you once again explain to our readers what the brand chloma is all about?
Image of chloma's official website store. Physical clothes and virtual wear are sold side-by-side.
Image of chloma's official website store. Physical clothes and virtual wear are sold side-by-side.
We're a designers brand. Started by Junya Suzuki and Reiko Sakuma, we're a fashion label under the conept of proposing environments and clothing for modern people who seamlessly traverse the worlds of information and reality.
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