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2023.03.31
SERIES/Serial Columns - Auxiliary Lines for Things & People

Serial: Auxiliary Lines for Things & People #08: "The Original" Exhibition Teaches Us How to Appreciate Design

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PROFILE
Mai Tsunoo / Design Writer
Mai Tsunoo / Design Writer

After graduating from Keio University, Faculty of Environmental Information, I worked for a manufacturer before serving as an assistant to designer Shunji Yamanaka from 2012 to 2016. Subsequently, I stayed in Scotland for a year and am currently working as a freelancer.
I am exploring expressions to convey what needs to be communicated clearly, and in addition to writing for media such as "Nikkei Design," I am involved in exhibition planning and copywriting.
Notable works include the planning of the 70th Anniversary Exhibition of the University of Tokyo's Institute of Industrial Science, titled "POTENTIALITIES: Exhibition For A Possible Future" (National Art Center, 2018), and writing text for "Insects: Models for Design" (21_21 DESIGN SIGHT, 2019).
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What kind of venue comes to mind when you hear "design museum"? Perhaps there are many chairs lined up, famous logos displayed, or introductions of renowned designers from that country. For many people (including my younger self), it might have been just a collection of items similar to products sold in stores, where the perspective on each piece was unclear, making it hard to express anything beyond just thinking, "What a beautiful chair."
The currently ongoing exhibition at 21_21 DESIGN SIGHT titled "The Original" is, in a sense, a very solid design exhibition. It showcases product designs collected from the 19th century onward, displayed throughout the venue. However, as indicated by the title of this series, each text serving as auxiliary lines when presenting furniture and tools is remarkable. I feel that this is an exhibition that should be seen by those who often say, "I don’t really understand design."
Starting on March 3rd, the director of this exhibition is design journalist Takahiro Tsuchida. I have worked with Tsuchida several times, and his knowledge of design is astounding. He possesses a wide range of information and knowledge not only about renowned designers but also about emerging designers from around the world in their 20s. Rather than merely gathering information, he continuously assesses its value. Recognizing him as a design journalist has influenced my self-identification as a writer.
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